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Local Favorite

True Brew

About True Brew

True Brew is a welcoming coffee shop in Lovington, NM that brings together quality drinks, comfortable service, and a relaxed place to gather.

Known for its great coffee and excellent tea selection, it offers the kind of everyday stop that can brighten a morning, power a busy afternoon, or provide a calm place to catch up with friends.

Whether you are stopping in for a quick cup, meeting someone for a seated conversation, or looking for a dependable place to enjoy dessert alongside your drink, True Brew is designed to make every visit feel easy, pleasant, and worth repeating.

Customers appreciate the range of convenient options available, including outdoor seating, takeaway, drive-through, delivery, and no-contact delivery, along with on-site services for those who prefer to stay awhile. The atmosphere is casual and trendy, creating a space that feels comfortable without losing its polished, inviting feel.

With table service, happy-hour drinks, Wi-Fi, free Wi-Fi, and a restroom available, True Brew offers the kind of thoughtful details that make a coffee shop more than just a place to buy a drink—it becomes a reliable part of the day where people can relax, work, connect, or simply enjoy a well-made beverage in a friendly setting.

Accessibility and convenience are clearly a priority at True Brew, with wheelchair-accessible parking, entrance, seating, and restroom facilities helping ensure the shop is open and welcoming to more customers. Reservations are accepted, and payment is simple with credit cards and debit cards accepted.

Backed by a strong 4.70 out of 5 rating from 109 reviews, True Brew has earned the trust of its community by delivering quality, comfort, and attentive service. Visit them at 105 E Harrison Ave, Lovington, NM 88260, or call +1 575-704-1717 to learn more.

★★★★★ 4.70 rating (109 reviews)
True Brew
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True Brew interior

More Than Just Coffee

Every cup we serve is a small moment of joy, carefully crafted by passionate baristas who care about your experience.

  • Free WiFi
  • Cozy Seating
  • Pet Friendly
  • Local Roasters

Reviews

From our beloved regulars

Kendall Pope

Kendall Pope

4 years ago

I'm from out of town, but when I pass through, I always get coffee here. The staff is always super friendly, quick, and the coffee is delicious! Highly recommend!

Christian Foster

Christian Foster

5 years ago

Very nice people, great service. The gingerbread frappe (seasonal) was yummy and unique. Bring your dog and ask for the pupiccino! (Pup-itch-ee-no). They’ll love it!!

Chiara Campbell

Chiara Campbell

2 years ago

Trew Brew is my favorite coffee spot! I don't live in lovington however I travel a lot for doctors appointments. Every single time I go through lovington, I stop at this coffee shop and grab a Americano for the road. I love this place. Always clean, always kind and great coffee!

Katie

Katie

4 years ago

Looks like a small coffee shop but it's stuffed full of flavor. Drive-up or sit down either is a great way to enjoy this little business. The inside has enough room for a meeting or hanging out with friends. So many options of flavors and the staff are ready and waiting to help you decide. The parking lot is big enough for large vehicles to get in and out of. The neighboring lots are open and provide enough room for a pickup and trailer.

Ryan Rios

Ryan Rios

5 years ago

Great experience! In town from Texas for a few days and had to get my morning coffee. I didn’t know that the dining room was closed but a gentleman came out to check on my and let me know the drive thru was open. The attendant that came out was friendly, and so was the person in the window. Fast and friendly service with a great latte. As a small business owner of a few neat restaurants, I know how hard local business owners work to exceed their customers expectations and this visit did just that. Well done, True Brew - I’ll definitely be back a few times before I leave town.

Leah G.

Leah G.

3 years ago

Stopped here coming through town and needed a coffee fix. This was so convenient to get in, out and back on the road quickly. I believe I ordered a drink by the name of an Irish Haze, which was an Irish crème and hazelnut latte. Their largest drink comes in a 20 oz, which most places don’t do. That was definitely a plus! My coffee could have been hotter but I’m one of those that likes it nuclear hot so I’ll order extra hot next time. Delicious coffee and cozy atmosphere.

Rebecca Cortez

Rebecca Cortez

11 months ago

Bright and cheerful workers. Nice and cozy atmosphere. Great cup of coffee! (Ordered Almond Roca but their water with fruit is my favorite summer drink.) Really good prices.

Kimberly Roark

Kimberly Roark

4 years ago

Oh my Cinnamon Bunn Frappe w coffee and milk and whip!!!! Lemon blueberry scone too. This is a great coffee shop on a long road of traveling. Like an oasis in the plains. Thank you all!

Kile Clark

Kile Clark

9 months ago

First time going today. The hot chocolate was fantastic as was the Wildcat Slap which will wake you up! The price was great! Less than 10 bucks for two drinks... you couldn't leave Starbucks without dropping nearly a 20! The wait wasn't long but quality and pricing, you can't beat! Come out and support our local businesses!

Mayra

Mayra

5 years ago

First time buying coffee here and I really love it, my vanilla latte was so good 👍 and love it I can say it is better than Starbucks, I can taste the difference between lattes and I found my new favorite coffee shop. The strawberry banana smoothie is delicious, and the apple pecan muffin was tasty sweet and big. Awesome place and friendly staff.

Frequently Asked Questions

Common questions about True Brew

Business Features

Highlights & Amenities

Accessibility

  • Wheelchair-accessible car park
  • Wheelchair-accessible entrance
  • Wheelchair-accessible seating
  • Wheelchair-accessible toilet

From the business

  • Identifies as women-owned
  • Small Business

Service options

  • Outdoor seating
  • No-contact delivery
  • Delivery
  • Drive-through
  • On-site services
  • Takeaway

Highlights

  • Great coffee
  • Great tea selection

Offerings

  • Coffee
  • Happy-hour drinks

Dining options

  • Dessert
  • Seating
  • Table service

Amenities

  • Restroom
  • Wi-Fi
  • Free Wi-Fi

Atmosphere

  • Casual
  • Trendy

Crowd

  • Family friendly
  • Tourists
  • University students

Planning

  • Accepts reservations

Payments

  • Credit cards
  • Debit cards

Children

  • Good for kids

Parking

  • Free parking lot
  • Free street parking
  • On-site parking

Come Say Hi

We'd love to see you! Stop by for your favorite drink or to try something new.

Location

105 E Harrison Ave, Lovington, NM 88260, United States

Hours

Closed · Sunday Closed
Saturday 7 AM-1 PM
Sunday Closed
Monday 6 AM-6 PM
Tuesday 6 AM-6 PM
Wednesday 6 AM-6 PM
Thursday 6 AM-6 PM
Friday 6 AM-6 PM
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Get in Touch

Questions about catering, private events, or just want to say hello?